Adam Horwitz created over 30 companies over 3 years, and most of them failed. But he did not give up and finally became successful.
When you start a website, you do not have many visitors at the beginning for sure. You may lose money at the beginning, and the visiting population may grow just too slowly, but you need to have patience. Markus Frind started “plenty of fish” in 2001, but the website just did not have many registered members. He tried many ways to enlarge his business, until in 2004 he was able to quit his job and work on his own business fulltime.